Virgin Hotels had its grand opening in April this year. While the company name states ‘hotels' (plural), what actually opened was a hotel (singular).
One hotel opened.
Despite how common that sounds, Crowds appeared for this opening. The web exploded with articles covering the opening. Virgin Hotels is now being lauded as being one of the best hotel experiences you’re likely to find.
Sometimes, by people who’ve never even stayed at the hotel.
What’s the secret? And what can website owners learn from this launch?