|Posted by [email protected] on March 14, 2016 at 5:00 AM|
Have you ever felt like you’ve “known" a brand?
Or perhaps like a brand “knows” you?
A creepy-wonderful thought.
Businesses. With all their many touch-points and different staff members interacting with you. Speaking with one voice. Understanding you. How is it that some businesses “get you” and some just seem like a herd of cats?
This is integral to many of the things we talk about here. We touched on the importance of it in a recent user experience article, as well as an article about making your website users feel special.
It’s time we unpack persona development, what investment it takes to start developing them, how to make sense of them and how to benefit from them.
Since you’re a business owner, not a UX specialist, this article is going to avoid getting deep into the psychological side of things, and it won’t be a How To post. I’m going to focus on showing you how Persona Development can benefit your business, how to make it part of your process, and make sure it’s successful.
I’ll also equip you with the tools you need to get your team (or an external team) started making personas for your business. That’s this article’s free gift: a Persona Development How To Guide.