Over the coming months, we'll be going over some various new techniques. They're designed to help your business grow by making engaging, memorable experiences for your website visitors. User Testing is one of those techniques, and it's one that can have fast results. It's something you'll be able to take advantage of shortly after reading this article.
Luckily for you, your competition isn't likely to be using User Testing. And they're missing out.
It's one of those things that often gets written off as a "thing to try later". That could be due to perceived costs, and a misunderstood ROI.
You're a business owner though. Not a UX specialist. So I'm going to avoid getting into the psychology of such things, or make this a How To post. I'm going to focus on showing you how User Testing can benefit your business. I'll make it a part of your process, and make sure it's successful.