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5 Important Techniques Virgin Hotels Can Teach You About Improving Your Website

Posted by [email protected] on June 30, 2016 at 4:50 AM Comments comments (0)

Virgin Hotels had its grand opening in April this year. While the company name states ‘hotels' (plural), what actually opened was a hotel (singular).

One hotel opened.

Despite how common that sounds, Crowds appeared for this opening. The web exploded with articles covering the opening. Virgin Hotels is now being lauded as being one of the best hotel experiences you’re likely to find.

Sometimes, by people who’ve never even stayed at the hotel.

What’s the secret? And what can website owners learn from this launch?

 

Read Full Blog at http://fairheadcreative.com/blog/important-techniques-virgin-hotels-website


The 2 Types of Social Networking

Posted by [email protected] on June 29, 2016 at 4:45 AM Comments comments (0)



As social networking online becomes more and more lucrative, more and more services are appearing hoping to capture your social life. As time passed, two trends have appeared.

 

What are they, and what’s the difference?

 

Type 1: Closed-Model Network

 

It is Closed-Model networks that represent the stereotypical “social network”. MySpace was one. Facebook is one. Google+ is one. With these networks, users are asked to sign up and coexist within the network, finding their social tools and activity all in one central place.

 

Read More: http://fairheadcreative.com/blog/the-2-types-of-social-networking/

Your Profitable Path to Powerful Personas

Posted by [email protected] on March 14, 2016 at 5:00 AM Comments comments (0)

Have you ever felt like you’ve “known" a brand?

 

Or perhaps like a brand “knows” you?

 

A creepy-wonderful thought.

 

Businesses. With all their many touch-points and different staff members interacting with you. Speaking with one voice. Understanding you. How is it that some businesses “get you” and some just seem like a herd of cats?

 

This is integral to many of the things we talk about here. We touched on the importance of it in a recent user experience article, as well as an article about making your website users feel special.

 

It’s time we unpack persona development, what investment it takes to start developing them, how to make sense of them and how to benefit from them.

 

Since you’re a business owner, not a UX specialist, this article is going to avoid getting deep into the psychological side of things, and it won’t be a How To post. I’m going to focus on showing you how Persona Development can benefit your business, how to make it part of your process, and make sure it’s successful.

 

I’ll also equip you with the tools you need to get your team (or an external team) started making personas for your business. That’s this article’s free gift: a Persona Development How To Guide.

Read More

How To Find Out If Your Budget Is Right For Your SaaS Business

Posted by [email protected] on February 26, 2016 at 5:35 AM Comments comments (0)

If you’re dreaming of a new product, or you’re a part of an early-stage startup, then you’re probably aware of the mountain that stands before you.

 

You’re equipped with the dream, the drive and the dollars to get things started. Your dream is solid. The drive feels like it’s going to be endless right now. But the dollars?

 

How many of them do you need?

 

Without them, your dream may not happen, and your drive could be for nought.

 

Let’s figure out how many dollars you need for your dream.

 

Calling Switzerland

 

I talk to entrepreneurs about entrepreneurialism as much as I do about effective design. I like to think that’s one of the reasons this agency is different from most — we act more like CCOs and CTOs than an agency.

 

This morning I had the pleasure of being connected with a lovely chap in Switzerland. Let’s call him Dave (I know, real swiss sounding.)

 

Dave’s a man with a vision for a huge new product. It’s a vision that’s going to change the landscape of his market. In his mind.

 

Read More


Top 50 Winning Tweaks Your Website Needs This Week

Posted by [email protected] on February 9, 2016 at 2:20 AM Comments comments (0)

This is a call to the perfectionists, the maximizers and the big picture thinkers.


Sometimes, the big picture can feel so big that deciding on a detail to start with can feel like a real challenge.


Back when I was in college, one of my lecturers had a strange rule. He didn't allow artists to draw until they had scribbled all over a full sheet of paper. He realized that when his students started their work with the big picture alone, they would be timid in their lines. Their lines would be soft, and ‘furry’. Their progress would be slow and unsure.


By scribbling across a sheet of paper before getting started, artists loosened up. They would use their tools with confidence.


Read Full Blog: http://fairheadcreative.com/blog/winning-website-tweaks/

5 Reasons Your Business Needs User Experience

Posted by [email protected] on February 5, 2016 at 1:20 AM Comments comments (0)

I bought my first iPod in 2005. It was the "iPod with color display", 20GB, right before the iPod Video came out. A few weeks before they announced it, in fact. It sold for $299 / £209. It was easy to scratch, being an iPod, so I always placed it on some sort of material when I put it down on a table, never on the table itself.


Why did we buy these expensive little things? When we could get the same thing for half the price from another manufacturer?


1 Your specs mean nothing


2005 was also about the same time rival MP3 player 'Creative Zen' launched. That was selling for $160. Almost half the price of the iPod, for the same 20GB capacity.

But what was 20GB, exactly? Few people knew. Was it a lot of space? How many albums could I listen to on this 20GB thing? I know I wasn't sure.

Read full blog: Fairheadcreative.com/blog/reasons-your-business-needs-user-experience/


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